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Blog

Loring Customers Give Specialty Coffee Education in “Theory of Everything” Podcast

January 10, 2020news

In his “wake up and smell the coffee” episode of the Theory of Everything podcast, host Benjamin Walker traces a cup of specialty coffee from a pour over in Paris to its origin at a coffee farm in Kenya. Featured heavily through much of the podcast are Loring roasters at three roasteries on two continents. […]

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Congratulations to Macro Roaster of the Year 2020: Coffee by Design

December 26, 2019awards, news

“Travis Spear has been roasting most of the company’s coffee for the past four years…He juggles two batches at a time using the company’s two Loring roasters. “While Coffee By Design has always followed a triple-bottom-line approach — measuring success in terms of the company’s social and environmental impacts as well as its economic growth […]

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How Clean Is Your Coffee? Why a Destoner Is an Essential Tool for Roasters

August 8, 2019news, products

“In today’s specialty coffee world, the most common debris that finds its way into green coffee consists of small stones and small chunks of concrete that are close to the same size and color as a coffee bean. Small bits of wood and insects find their way into the bags as well, but these typically […]

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First Loring S7 Nighthawk Lands at The Roasterie

November 8, 2018news, press releases

November 8, 2018, Santa Rosa, Calif. – Loring Smart Roast will install its first S7 Nighthawk coffee roaster next week at the appropriately flight-themed The Roasterie in Kansas City, Mo. The latest – and smallest – in Loring’s line of high-efficiency coffee roasters, the S7 Nighthawk requires only 22 square feet of floor space. Its […]

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A Note of Gratitude

October 31, 2017Uncategorized

Dear friends of Loring, It has been a stressful two weeks for Northern California. As you may know, Santa Rosa and Sonoma County were hit particularly hard by fires. This is where Loring is headquartered and the area where most of our employees make their homes. We are happy to report that every single one […]

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Loring featured on How It’s Made

August 23, 2017news, Uncategorized

We’re thrilled to share with you a very rare, behind-the-scenes look at our factory! This episode of How It’s Made aired August 3rd, and features members of the Loring team demonstrating all the steps of our manufacturing process. To walk through our Northern California factory in-person, schedule a demo ─ otherwise check out this two-part […]

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Anchorhead Wins America’s Best Espresso

October 25, 2015awards, news

Congratulations to Anchorhead Coffee who won the America’s Best Espresso competition at Coffee Fest Portland. Beans crafted on a Loring S15 Falcon coffee roaster.

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Propeller Wins Roaster of the Year

October 20, 2015awards, news

Congratulations to Propeller Coffee Co. who won Roast Magazine’s 2016 Micro Roaster of the Year award using their Loring S35 Kestrel roaster. “We’re able to roast our high-density, high-elevation coffees like Kenyans and Ethiopians really, really effciently,” Founder Goeff Polci says. “These coffees take heat well, but can lose flavor in longer roasts. With the […]

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Reunion Island Wins Roaster of Year

October 17, 2014awards, news

Congratulations to Reunion Island Coffee Roasters who won Roast Magazine’s 2015 Macro Roaster of the Year award. Upon purchasing a Loring Smart Roaster in 2013, Reunion Island killed its old darling of a roast style. The company is offering more light roasts than ever, “allowing our coffees to speak for themselves and really shine,” says […]

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  • How a Smart Coffee Roaster Improves ROI for Your Business
    October 22, 2025
  • What to Look for in a Quality Coffee Roaster: How to Choose the Right Partner for Your Business
    October 8, 2025
  • How to Transition from Traditional Drum Roasters to Convection Roasters
    September 24, 2025
  • What Is a Roastery Machine and How Does It Transform Specialty Coffee?
    September 10, 2025
  • Loring Case Study: Equator Coffees
    December 11, 2023

Loring Smart Roast, Inc

+1 707 526 7215

sales@loring.com

3200 Dutton Avenue, Suite 413

Santa Rosa, CA 95407

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