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Blog

Interview with Harry Hutchins of Alma Coffee: Business Advice, Choosing a Roaster, and Staying Prepared.

October 22, 2021Uncategorized

How did you go about deciding your brand look, feel, and design? For my wife and I, our background is that we were two accountants, so that creative side really wasn’t the greatest for us. So we sat down with a local artist here just based out of Woodstock, Georgia, and told them our feelings […]

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Loring Smart Roast will not Exhibit at the SCA Expo 2021

August 27, 2021Uncategorized

Dear friends of Loring, The health and safety of our employees, business partners and customers are of paramount importance. With the effects of the global COVID-19 pandemic lingering and the recent rise and spread of the Delta variant of the virus, Loring will not be exhibiting at the SCA Expo 2021. While we will miss […]

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PID Coffee Roaster Explained

July 1, 2021education

History of Coffee Roaster Temperature Control Controlling the temperature applied to coffee beans over time (the roast profile) was a manual process for many years after the introduction of commercial coffee roasting machines. Typically, a knob or lever was used to control the gas input, thereby adjusting the flame level and thus heat applied to […]

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Coffee Roasting Defects Webinar

April 23, 2021Uncategorized

Roasting defects are a fact of life for anyone roasting coffee. The key to avoiding them is to understand the different types of roasting defects and what causes them in the first place. Join us for a live webinar, How to Avoid Coffee Roasting Defects on Thursday, May 6 at 1 p.m. PDT. Rob Hoos, […]

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Introducing Yo Loring

April 1, 2021loring-labs, news, press releases, products

Virtual Roasting Assistant with Voice Control SANTA ROSA, California — April 1, 2021 — Loring Smart Roast today announced Yo Loring​, an intelligent roasting assistant that responds to your voice. “Our Loring Control System combined with voice recognition is a revolution in roasting,” said Gordon Tredger, the Company’s President. “The ability to run your roaster […]

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Coffee Roasting Defects

January 14, 2021white paper

Introduction to Coffee Roasting Defects Navigating coffee roasting, and the coffee roasting can be a daunting task… especially if you are new to the community. Though our industry is relatively friendly (especially in comparison to others) the amount of information presented within easy grasp is nowhere near as robust as in other industries, or even […]

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Coffee Roasters’ Coloring Book

May 1, 2020Uncategorized

Sheltered in place with nothing to do? Home schooling your younglings? Dream of a purple Loring roaster? Sharpen your silver and brown crayons. We don’t care if you stay inside the lines. Just have fun. Download The Coffee Roasters’ Coloring Book. Print at home. Stay well.

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Spring Cleaning

April 13, 2020products, support

Here are some timely tips for how to clean and disinfect your Loring equipment. Everyone loves a spiffy roaster, and now’s a good time to reinforce good hygiene practices for all your equipment and operations. You can also download a PDF copy of these tips, including a handy checklist. Loring products are made with a […]

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Get Recognized on Sprudge’s #StillRoasting Coffee Map

March 27, 2020news

While COVID-19 has closed cafes around the world, roasteries are #stillroasting and delivering coffee beans to customer doorsteps. We want to see Loring roasters counted among them. Read the article from Sprudge, and fill out their form to get the word out to coffee drinkers around the world.

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World Class Coffee Finds A Home In The London Burbs At Kiss The Hippo

March 2, 2020news

“The roastery uses a Loring S15, one of the most environmentally friendly machines on the market, burning approximately 80% less fuel than traditional methods. Kiss the Hippo is also in the process of being able to roast coffees carbon neutral by January 2020, which would make them the first specialty coffee company roasting carbon neutral […]

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  • Rumble Coffee and the Ethics of Increasing Coffee Prices
    May 16, 2022
  • Brand Collaborations, Cultivating Community, and Marketing Strategies with Hard Lines Coffee
    April 22, 2022
  • Areli Barrera Grodski of Little Waves Coffee on Winning Roaster of the Year, Operating in Integrity, and Growing a Business Organically
    March 31, 2022
  • New Ground Coffee’s Goal to Empower the Formerly Incarcerated
    March 24, 2022
  • Shared Roasting on Customer Success, Brand Ethos, and Their Loring Roasters
    March 10, 2022

Loring Smart Roast, Inc

+1 707 526 7215

sales@loring.com

3200 Dutton Avenue, Suite 413

Santa Rosa, CA 95407

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