SANTA ROSA, California — April 12, 2018 — Loring Smart Roast today introduced a series of enhancements to its commercial coffee roasters, which now come standard on the S15 Falcon™, S35 Kestrel™ and S70 Peregrine™ models. The updates are the latest example of Loring gathering customer feedback to drive engineering developments and provide greater value…
Loring™ Introduces the S7 Nighthawk™
New Automated Convection Roaster with 7 kg Capacity HOTELEX SHANGHAI, China — March 26, 2018 — Loring Smart Roast today introduced the S7 Nighthawk coffee roaster, delivering the control and efficiency that Loring roasters are known for to users that require a smaller form factor. Like Loring’s larger capacity roasters, the S7 Nighthawk includes a…
Loring Appoints New President
FOR IMMEDIATE RELEASE SANTA ROSA, California — February 7, 2018 — Loring announced today that Gordon Tredger has joined as President, to lead the next phase of the company’s evolution as it continues to grow as a global leader in coffee roasting equipment and software. Gordon brings a wealth of experience, with over 30 years…
A Note of Gratitude
Dear friends of Loring, It has been a stressful two weeks for Northern California. As you may know, Santa Rosa and Sonoma County were hit particularly hard by fires. This is where Loring is headquartered and the area where most of our employees make their homes. We are happy to report that every single one…
Loring Appoints New Director of Engineering
FOR IMMEDIATE RELEASE SANTA ROSA, California — August 28, 2017 — Loring announced today that Henry Perez has joined the company as Director of Engineering, to further develop their growing product line of state-of-the-art commercial coffee roasters, accessories and software. He brings a wealth of experience, with over 30 years in both engineering…
Loring featured on How It’s Made
We’re thrilled to share with you a very rare, behind-the-scenes look at our factory! This episode of How It’s Made aired August 3rd, and features members of the Loring team demonstrating all the steps of our manufacturing process. To walk through our Northern California factory in-person, schedule a demo ─ otherwise check out this two-part…
Loring Announces Major Update to Control System
FOR IMMEDIATE RELEASE Loring Announces Major Update to Control System Larger Touchscreen, More Responsive Interface, and Profile Roasting that Scales SANTA ROSA, California — April 11, 2017 — Loring Smart Roast today announced Loring Control System (LCS) v2, a major update to the hardware and software used to operate Loring roasters. LCS v2 includes a…
Loring Signs Exclusive Distribution Agreement with Shanghai Fortunecaffe Co.
FOR IMMEDIATE RELEASE Loring Signs Exclusive Distribution Agreement with Shanghai Fortunecaffe Co. Expands sales and support network for China and Hong Kong SHANGHAI, CHINA ─ March 28, 2017 ─ Loring Smart Roast Inc. announced today that Shanghai Fortunecaffe, Co. is now the exclusive distributor of Loring coffee roasters and accessories in China and Hong Kong.…
2017 Events
The Loring team is headed out on the road! Join us at these trade shows to meet the team behind the roasters and check out what’s new this year. We’ve got some exciting things in the works that we’re looking forward to sharing with you. Event Booth Dates Location Coffee Fest Nashville 331 3/17 –…
Website Redesign
Welcome to our newly redesigned website. It’s been completely re-architected, from the layout, stylesheets, and HTML up. Improved navigation and a search feature should make it easier for you to quickly find what you’re looking for. It’s also mobile responsive, so it should display great on your mobile look-at-device of choice. And as you might…