Equator Coffees was an early adapter of Loring Smart Roast technology. Their roasting facility houses the fourth Loring K35 Kestrel ever built as well as a newer Loring Peregrine S70.
Em Herriott of We Are Here Coffee discusses community, queerness, and creating an inclusive business that can truly do some good in their immediate world.
SANTA ROSA, California – June 14, 2023 – Loring Smart Roast, Inc. welcomes experienced business leader Abbie Walther as the company’s new President. Chief Executive Officer Ed Barr had this to say of Walther: “Abbie’s experience will be central to guiding Loring Smart Roast forward through several product developments and new technology innovations currently being […]
Influencing the flavor profile of coffee during the roasting process involves much more than simply tossing the beans in a machine and hitting a button. Below, we take a dive into all the factors that go into influencing the flavor of each individual coffee.
“It’s a fun thing to reimagine how you get to where you want to go,” he says. “It was very challenging and stressful at the beginning, especially when you’re trying to start a new business, but we grew and have grown to love it.”
SANTA ROSA, California – April 3, 2023 – This week, seasoned sales professional Scott Burchell will step into the role of Director of Sales & Marketing at Loring Smart Roast. Burchell offers decades of experience in sales and brand management with a history in the manufacturing sector. Burchell is known for his management at Butte […]
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