Our offices will be closed May 28. If you have an emergency please call +1 (707) 526-7215 ext. 217 or email support@loring.com. We will respond within 24 hours.

Loring Smart Roast

Loring designs and manufactures innovative, clean and efficient commercial coffee roasters in Northern California. Our patented single-burner design roasts coffee beans while also incinerating smoke, eliminating the need for an afterburner. The results are consistent roasts, lower emissions, and the lowest operating costs compared to conventional roasters.

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Latest Updates

SANTA ROSA, California — April 12, 2018 — Loring Smart Roast today introduced a series of enhancements to its commercial coffee roasters, which now come standard on the S15 Falcon™, S35 Kestrel™ and S70 Peregrine™ models. The updates are the latest example of Loring gathering customer feedback to drive engineering developments and provide greater value…

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New Automated Convection Roaster with 7 kg Capacity HOTELEX SHANGHAI, China — March 26, 2018 — Loring Smart Roast today introduced the S7 Nighthawk coffee roaster, delivering the control and efficiency that Loring roasters are known for to users that require a smaller form factor. Like Loring’s larger capacity roasters, the S7 Nighthawk includes a…

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FOR IMMEDIATE RELEASE SANTA ROSA, California — February 7, 2018 — Loring announced today that Gordon Tredger has joined as President, to lead the next phase of the company’s evolution as it continues to grow as a global leader in coffee roasting equipment and software. Gordon brings a wealth of experience, with over 30 years…

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Dear friends of Loring, It has been a stressful two weeks for Northern California. As you may know, Santa Rosa and Sonoma County were hit particularly hard by fires. This is where Loring is headquartered and the area where most of our employees make their homes. We are happy to report that every single one…

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FOR IMMEDIATE RELEASE     SANTA ROSA, California — August 28, 2017 — Loring announced today that Henry Perez has joined the company as Director of Engineering, to further develop their growing product line of state-of-the-art commercial coffee roasters, accessories and software. He brings a wealth of experience, with over 30 years in both engineering…

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We’re thrilled to share with you a very rare, behind-the-scenes look at our factory! This episode of How It’s Made aired August 3rd, and features members of the Loring team demonstrating all the steps of our manufacturing process. To walk through our Northern California factory in-person, schedule a demo ─ otherwise check out this two-part…

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What Our Customers Think

The ease of use allows us to focus on the roasting and developing of the actual coffee and less in predicting and handling the design of the machine.

This machine is the most controllable and well built machine I have ever worked on.

Apart from the already recognizable consistency of our coffee roasts, every month we look forward to lower gas bills.

Loring provides a 100% greater, smoother, brighter taste compared to our old roaster.