How Loring Smart Roast was Built

In 1998, Mark Loring Ludwig ran a small coffee packaging business in Northern California. Over time he became frustrated with his coffee roaster because profiles were unreliable and the process, inefficient. His experience installing and repairing food processing equipment told him there had to be a better way.

He set to work on a design that would not only improve reliability, but effectively eliminate the need for an external afterburner.

Five years later, he had invented the world’s first machine capable of smokeless coffee roasting. It’s the same machine Loring Smart Roast stands by today, and we still hold meetings in the same little office where it all began.

Mark Ludwig – Founder

Loring Today

Loring Smart Roast has grown from one man with an idea to an innovative company led by a seasoned management team. With coffee roasters operating in more than 60 countries, we are proud to offer each roaster to the artisan entrepreneur in every roastmaster, and excited to see just where your Loring roaster takes you.

Our Team

We treat each part of the building process as our single purpose motors – every team member with a specific task to perform. From fabricators to inspectors, we’re all fueled by one common denominator – a passion for quality that can only be found with Loring.

Research and Development

Intelligence that ignites.

The world of coffee roasting generally runs slow. We don’t. Our engineering evolves ahead of the curve, providing greater value to Loring roaster users. We lead the industry by consistently offering new features such as our V2 software, plus systems like Roast Architect.

Quality, efficiency, and control will always be our blueprint for your success.