Like so many of our customers, Loring Smart Roast started small with a big concept and a whole lot of hard work.
In 1998, Mark Loring Ludwig ran a small coffee packaging business in Northern California. Over time, he became frustrated with his coffee roaster because profiles were unreliable, and the system was inefficient. His experience with installing and repairing food processing equipment told him there had to be a better way.
He set to work on a design that would not only improve reliability, but lower emissions and eliminate the need for an external afterburner.
Five years later, he had invented the world’s first machine capable of smokeless coffee roasting. It’s the same machine Loring Smart Roast stands by today, and we still hold meetings in the room where it all began.
Mark Ludwig – Founder
Loring Smart Roast has grown from one man with an idea to an innovative company led by a seasoned management team. With coffee roasters operating in more than 60 countries, and a global team of certified technicians to maintain them, we are proud to empower artisans and entrepreneurs. We’re excited to see just where your Loring roaster takes you.
The world of coffee roasting generally runs slow. We don’t. Our engineering evolves ahead of the curve, providing greater value to Loring roaster users. We lead the industry by striving for constant improvement, both internally and for our customers, with regular new offerings such as the W70 Weigh System, Roast Architect, and bundled maintenance kits.
Quality, efficiency, and control will always be our blueprint for your success.