Like so many of our customers, Loring Smart Roast started small with a big concept and a whole lot of hard work.
In 1998, Mark Loring Ludwig was running a small coffee and tea packaging business in Northern California when he began questioning the limitations of the roasting equipment available to him. Drawing on years of experience installing, repairing and improving industrial food-processing equipment, he believed there had to be a better way.
Rather than treating smoke, energy use and roast control as separate problems, Mark set out to rethink the roasting system itself. His goal was to create a machine that could deliver greater consistency and control while using energy more efficiently and eliminating the need for a traditional external afterburner.
Years of designing, testing and refining led to the first Loring roaster and a fundamentally different approach to coffee roasting.
That same philosophy continues to guide Loring today: question what can be better, engineer with purpose, listen to the people using the equipment, and build technology that gives roast masters unparalleled efficiency and greater control over their craft.
Mark Loring Ludwig – Founder
Loring Smart Roast has grown from one man with an idea to an innovative company led by a seasoned management team. With coffee roasters operating in more than 60 countries, and a global team of certified technicians to maintain them, we are proud to empower artisans and entrepreneurs. We’re excited to see just where your Loring roaster takes you.
The world of coffee roasting generally runs slow. We don’t. Our engineering evolves ahead of the curve, providing greater value to Loring roaster users. We lead the industry by striving for constant improvement, both internally and for our customers, with regular new offerings such as the W70 Weigh System, Roast Architect, and bundled maintenance kits.
Quality, efficiency, and control will always be our blueprint for your success.