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Blog

Interview with Harry Hutchins of Alma Coffee: Business Advice, Choosing a Roaster, and Staying Prepared.

October 22, 2021customers, education, roasting

How did you go about deciding your brand look, feel, and design? For my wife and I, our background is that we were two accountants, so that creative side really wasn’t the greatest for us. So we sat down with a local artist here just based out of Woodstock, Georgia, and told them our feelings […]

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PID Coffee Roaster Explained

July 1, 2021education

History of Coffee Roaster Temperature Control Controlling the temperature applied to coffee beans over time (the roast profile) was a manual process for many years after the introduction of commercial coffee roasting machines. Typically, a knob or lever was used to control the gas input, thereby adjusting the flame level and thus heat applied to […]

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Coffee Roasting Defects

January 14, 2021white paper

Introduction to Coffee Roasting Defects Navigating coffee roasting, and the coffee roasting can be a daunting task… especially if you are new to the community. Though our industry is relatively friendly (especially in comparison to others) the amount of information presented within easy grasp is nowhere near as robust as in other industries, or even […]

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Coffee Roasters’ Coloring Book

May 1, 2020Uncategorized

Sheltered in place with nothing to do? Home schooling your younglings? Dream of a purple Loring roaster? Sharpen your silver and brown crayons. We don’t care if you stay inside the lines. Just have fun. Download The Coffee Roasters’ Coloring Book. Print at home. Stay well.

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Spring Cleaning

April 13, 2020products, support

Here are some timely tips for how to clean and disinfect your Loring equipment. Everyone loves a spiffy roaster, and now’s a good time to reinforce good hygiene practices for all your equipment and operations. You can also download a PDF copy of these tips, including a handy checklist. Loring products are made with a […]

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World Class Coffee Finds A Home In The London Burbs At Kiss The Hippo

March 2, 2020news

“The roastery uses a Loring S15, one of the most environmentally friendly machines on the market, burning approximately 80% less fuel than traditional methods. Kiss the Hippo is also in the process of being able to roast coffees carbon neutral by January 2020, which would make them the first specialty coffee company roasting carbon neutral […]

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Loring Customers Give Specialty Coffee Education in “Theory of Everything” Podcast

January 10, 2020news

In his “wake up and smell the coffee” episode of the Theory of Everything podcast, host Benjamin Walker traces a cup of specialty coffee from a pour over in Paris to its origin at a coffee farm in Kenya. Featured heavily through much of the podcast are Loring roasters at three roasteries on two continents. […]

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Congratulations to Macro Roaster of the Year 2020: Coffee by Design

December 26, 2019awards, news

“Travis Spear has been roasting most of the company’s coffee for the past four years…He juggles two batches at a time using the company’s two Loring roasters. “While Coffee By Design has always followed a triple-bottom-line approach — measuring success in terms of the company’s social and environmental impacts as well as its economic growth […]

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How Clean Is Your Coffee? Why a Destoner Is an Essential Tool for Roasters

August 8, 2019news, products

“In today’s specialty coffee world, the most common debris that finds its way into green coffee consists of small stones and small chunks of concrete that are close to the same size and color as a coffee bean. Small bits of wood and insects find their way into the bags as well, but these typically […]

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First Loring S7 Nighthawk Lands at The Roasterie

November 8, 2018news, press releases

November 8, 2018, Santa Rosa, Calif. – Loring Smart Roast will install its first S7 Nighthawk coffee roaster next week at the appropriately flight-themed The Roasterie in Kansas City, Mo. The latest – and smallest – in Loring’s line of high-efficiency coffee roasters, the S7 Nighthawk requires only 22 square feet of floor space. Its […]

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  • Automatic Coffee Bean Roaster Features That Matter Most as You Scale
    January 28, 2026
  • Why Convection Coffee Roasting Machines Are Redefining Flavor and Efficiency
    January 14, 2026
  • Why Convection Coffee Roasting Machines Produce Cleaner, More Consistent Roasts
    December 17, 2025
  • Best Coffee Roasting Equipment for Specialty Coffee: What Leading Roasteries Use and Why
    December 3, 2025
  • Customer Story: Driftaway Coffee Named 2026 Macro Roaster of the Year – And How Their Loring Helped Support Their Mission
    November 19, 2025

Loring Smart Roast, Inc

+1 707 526 7215

sales@loring.com

3200 Dutton Avenue, Suite 413

Santa Rosa, CA 95407

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