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  • Roasters
    • S7 Nighthawk
    • S15 Falcon
    • S35 Kestrel
    • S70 Peregrine
    • Compare Loring Roaster Models
    • Loring Smart Tour
    • Features and Benefits
  • Accessories
    • Bean Carts
    • Destoners
    • Cooling System Cyclone
    • W70 Weigh System
    • Roast Architect
    • ColorTrack by Loring
  • Our Story
    • Blog
    • Press Releases
    • Customer Stories
  • Customer Support
    • Technical Support
    • Knowledgebase
    • Service Technicians
    • Parts International
    • Support Offerings
    • Upgrades
    • ColorTrack Support
  • Education & Events
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Blog

Shared Roasting on Customer Success, Brand Ethos, and Their Loring Roasters

March 10, 2022customers, education, roasting

Shared Roasting goes way beyond a space to lease coffee roasting equipment. Owners Jeff and Howard take a holistic approach to understanding the unique goals of every client in order to provide the support necessary for coffee businesses to succeed. The duo originally met over a decade ago in Hong Kong as co-workers at an […]

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Robbie Roberts on Being in the Industry, Roaster Mistakes, and Current Coffee Favorites

February 24, 2022education, roasting

Robbie Roberts began roasting coffee in 1991.  He founded the coffee company that became Joe Van Gogh, Inc., in 1994 and bought his first Loring ten years later. Joe Van Gogh roasts its coffee and runs its business from Hillsborough, NC, and it operates cafes in Durham and Chapel Hill, NC. Roberts lives in Chapel […]

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Michael de Renouard’s Advice on being a Successful Coffee Roaster

February 10, 2022education, roasting

Michael de Renouard is a certified Loring Roast Master, SCA Authorized trainer, and roasting consultant. He has been roasting with a Loring since 2011 at Solberg & Hansen in Oslo and has gained a tremendous amount of experience as a coffee industry professional since he started roasting in 2006. Michael hosts roasting workshops in Europe […]

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Roaster of the Month: Kat Melheim

January 11, 2022roasting

Kat Melheim is a roaster, barista, writer, artist, and all-around coffee person. She has been roasting for five years but has been involved in the coffee industry for eight. Kat was born and raised in Minnesota, and got her start in coffee in Colorado, and just recently moved to North Carolina. She has been working […]

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Roaster of the Month: Gabriel Carol of PAGA Microroastery

December 10, 2021roasting

This month we spoke with Gabriel Carol from PAGA Microroastery located in Bangkok, Thailand. Gabriel is from Giurgiu, Romania and has been in the coffee industry since 2012. He is 29 years old and the owner and head roaster of the beautiful PAGA Microroastery, where he works full-time. He has won the Romania Brewers Cup […]

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Congratulations to World Barista Championship Winner 2021: Diego Campos of Amor Perfecto

November 10, 2021Uncategorized

“Following intense competition from scores of international competitors in Milan, Italy, the world has three new coffee champions, including 2021 World Barista Champion Diego Campos of Colombia.” “Wow, wow, wow, I cannot believe this… That’s my country,” said Campos, lifting up the flag. “I love my country; I love Colombian coffee. This is for you, […]

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Interview with Harry Hutchins of Alma Coffee: Business Advice, Choosing a Roaster, and Staying Prepared.

October 22, 2021customers, education, roasting

How did you go about deciding your brand look, feel, and design? For my wife and I, our background is that we were two accountants, so that creative side really wasn’t the greatest for us. So we sat down with a local artist here just based out of Woodstock, Georgia, and told them our feelings […]

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PID Coffee Roaster Explained

July 1, 2021education

History of Coffee Roaster Temperature Control Controlling the temperature applied to coffee beans over time (the roast profile) was a manual process for many years after the introduction of commercial coffee roasting machines. Typically, a knob or lever was used to control the gas input, thereby adjusting the flame level and thus heat applied to […]

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Coffee Roasting Defects

January 14, 2021white paper

Introduction to Coffee Roasting Defects Navigating coffee roasting, and the coffee roasting can be a daunting task… especially if you are new to the community. Though our industry is relatively friendly (especially in comparison to others) the amount of information presented within easy grasp is nowhere near as robust as in other industries, or even […]

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Coffee Roasters’ Coloring Book

May 1, 2020Uncategorized

Sheltered in place with nothing to do? Home schooling your younglings? Dream of a purple Loring roaster? Sharpen your silver and brown crayons. We don’t care if you stay inside the lines. Just have fun. Download The Coffee Roasters’ Coloring Book. Print at home. Stay well.

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  • »
  • How the Right Coffee Roasting Machine Helps Roasteries Scale: The 321 Coffee Story
    April 22, 2026
  • When Is It Time to Upgrade Your Coffee Roasting Machine?
    April 8, 2026
  • Building a Sustainable Roastery: How Smart Roasting Technology Reduces Energy Use
    March 25, 2026
  • Inside a Coffee Roaster Factory: How Modern Coffee Roasting Machines Are Built
    March 11, 2026
  • Coffee Roaster Manufacturers Checklist: 10 Questions to Ask Before You Invest
    February 25, 2026

Loring Smart Roast, Inc

+1 707 526 7215

sales@loring.com

3200 Dutton Avenue, Suite 413

Santa Rosa, CA 95407

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