How did you go about deciding your brand look, feel, and design? For my wife and I, our background is that we were two accountants, so that creative side really wasn’t the greatest for us. So we sat down with a local artist here just based out of Woodstock, Georgia, and told them our feelings […]
Dear friends of Loring, The health and safety of our employees, business partners and customers are of paramount importance. With the effects of the global COVID-19 pandemic lingering and the recent rise and spread of the Delta variant of the virus, Loring will not be exhibiting at the SCA Expo 2021. While we will miss […]
Roasting defects are a fact of life for anyone roasting coffee. The key to avoiding them is to understand the different types of roasting defects and what causes them in the first place. Join us for a live webinar, How to Avoid Coffee Roasting Defects on Thursday, May 6 at 1 p.m. PDT. Rob Hoos, […]
Sheltered in place with nothing to do? Home schooling your younglings? Dream of a purple Loring roaster? Sharpen your silver and brown crayons. We don’t care if you stay inside the lines. Just have fun. Download The Coffee Roasters’ Coloring Book. Print at home. Stay well.
See the New Loring S7 Nighthawk Roaster at World of Coffee – Amsterdam, June 21 – 23, 2018. Visit World of Coffee booth #D19, for the European Launch of our newest roaster. The Loring S7 Nighthawk offers the same quality & efficiency you expect from a Loring roaster, in a new 7 kg capacity Single […]
Loring roasters use a patented “air cool” feature that allows ambient air into the system, performing preliminary cooling of the beans and helping incinerating smoke from the roast chamber. We’ve created a 3D animation to help describe how it works. Check it out below, or on our YouTube channel.
Dear friends of Loring, It has been a stressful two weeks for Northern California. As you may know, Santa Rosa and Sonoma County were hit particularly hard by fires. This is where Loring is headquartered and the area where most of our employees make their homes. We are happy to report that every single one […]
FOR IMMEDIATE RELEASE SANTA ROSA, California — August 28, 2017 — Loring announced today that Henry Perez has joined the company as Director of Engineering, to further develop their growing product line of state-of-the-art commercial coffee roasters, accessories and software. He brings a wealth of experience, with over 30 years in both engineering […]
We’re thrilled to share with you a very rare, behind-the-scenes look at our factory! This episode of How It’s Made aired August 3rd, and features members of the Loring team demonstrating all the steps of our manufacturing process. To walk through our Northern California factory in-person, schedule a demo ─ otherwise check out this two-part […]
FOR IMMEDIATE RELEASE Loring Announces Major Update to Control System Larger Touchscreen, More Responsive Interface, and Profile Roasting that Scales SANTA ROSA, California — April 11, 2017 — Loring Smart Roast today announced Loring Control System (LCS) v2, a major update to the hardware and software used to operate Loring roasters. LCS v2 includes a […]