There is a common misconception about automation in coffee roasting: as machines become smarter, people become less important. At Loring, we see the future differently. The opportunity is not to ask the machine to make more of the decisions that define great coffee. It is to give the roaster greater control over those decisions while […]
Growth changes the questions a roastery has to answer. In the beginning, production may revolve around one roaster, a manageable number of coffees and a small team that communicates constantly. The person developing the profiles may also be the person roasting the production batches, cupping the coffee and working directly with customers. Knowledge moves easily […]
“Following intense competition from scores of international competitors in Milan, Italy, the world has three new coffee champions, including 2021 World Barista Champion Diego Campos of Colombia.” “Wow, wow, wow, I cannot believe this… That’s my country,” said Campos, lifting up the flag. “I love my country; I love Colombian coffee. This is for you, […]
Sheltered in place with nothing to do? Home schooling your younglings? Dream of a purple Loring roaster? Sharpen your silver and brown crayons. We don’t care if you stay inside the lines. Just have fun. Download The Coffee Roasters’ Coloring Book. Print at home. Stay well.
Dear friends of Loring, It has been a stressful two weeks for Northern California. As you may know, Santa Rosa and Sonoma County were hit particularly hard by fires. This is where Loring is headquartered and the area where most of our employees make their homes. We are happy to report that every single one […]
We’re thrilled to share with you a very rare, behind-the-scenes look at our factory! This episode of How It’s Made aired August 3rd, and features members of the Loring team demonstrating all the steps of our manufacturing process. To walk through our Northern California factory in-person, schedule a demo ─ otherwise check out this two-part […]