SANTA ROSA, California – June 14, 2023 – Loring Smart Roast, Inc. welcomes experienced business leader Abbie Walther as the company’s new President. Chief Executive Officer Ed Barr had this to say of Walther: “Abbie’s experience will be central to guiding Loring Smart Roast forward through several product developments and new technology innovations currently being […]
SANTA ROSA, California – April 3, 2023 – This week, seasoned sales professional Scott Burchell will step into the role of Director of Sales & Marketing at Loring Smart Roast. Burchell offers decades of experience in sales and brand management with a history in the manufacturing sector. Burchell is known for his management at Butte […]
Virtual Roasting Assistant with Voice Control SANTA ROSA, California — April 1, 2021 — Loring Smart Roast today announced Yo Loring, an intelligent roasting assistant that responds to your voice. “Our Loring Control System combined with voice recognition is a revolution in roasting,” said Gordon Tredger, the Company’s President. “The ability to run your roaster […]
FOR IMMEDIATE RELEASE Loring Announces Roast Architect Precise Profile Design, Improved Reporting, and Real-time Diagnostics SANTA ROSA, California — June 13, 2018 — Loring Smart Roast today introduced Roast Architect™, a Windows-based application that allows Loring roaster owners to design and edit roast profiles on their computer. It also enables the display of post-roast data […]
SANTA ROSA, California — April 12, 2018 — Loring Smart Roast today introduced a series of enhancements to its commercial coffee roasters, which now come standard on the S15 Falcon™, S35 Kestrel™ and S70 Peregrine™ models. The updates are the latest example of Loring gathering customer feedback to drive engineering developments and provide greater value […]