SANTA ROSA, California – April 3, 2023 – This week, seasoned sales professional Scott Burchell will step into the role of Director of Sales & Marketing at Loring Smart Roast. Burchell offers decades of experience in sales and brand management with a history in the manufacturing sector.
Burchell is known for his management at Butte Creek Brewing Company in Chico where he converted a regional niche brand into a nationwide name through grassroots marketing and store placement, including Cost Plus World Market, Raley’s, Whole Foods, Costco, and other national locations.
On the manufacturing side, Burchell operated as an account manager with Owens-Illinois, Inc., a worldwide manufacturer of customizable glass bottles used widely by brands such as F. Korbel and Bros. During his time with the company, he aided greatly in product QC and production flow.
Loring Smart Roast welcomes Burchell into the fold and looks forward to the breadth of knowledge and experience he will bring to the company. Burchell will be attending the Specialty Coffee Expo alongside other Loring HQ attendees.
Of his new appointment, Burchell says, “I look forward to collaborating with a dynamic team. Let’s go forth and be victorious.”
About Loring Smart Roast
Loring designs and manufactures innovative coffee roasting solutions for a global market, including commercial roasters, destoners, bean carts, and custom roaster accessories.
Loring Smart Roast, Inc.
(707) 526-7215 ext. 237