SANTA ROSA, California – June 14, 2023 – Loring Smart Roast, Inc. welcomes experienced business leader Abbie Walther as the company’s new President. Chief Executive Officer Ed Barr had this to say of Walther: “Abbie’s experience will be central to guiding Loring Smart Roast forward through several product developments and new technology innovations currently being […]
SANTA ROSA, California – April 3, 2023 – This week, seasoned sales professional Scott Burchell will step into the role of Director of Sales & Marketing at Loring Smart Roast. Burchell offers decades of experience in sales and brand management with a history in the manufacturing sector. Burchell is known for his management at Butte […]
Reflecting on the Specialty Coffee Industry’s Covid Response It’s trade show season! This won’t be Loring’s first time back in the ring since the Before Times (we attended SCA Boston and WOC Milan in 2022), but 2023 feels different, somehow. The Covid-19 pandemic did a number on hundreds of businesses within the specialty coffee industry […]
Dear friends of Loring, The health and safety of our employees, business partners and customers are of paramount importance. With the effects of the global COVID-19 pandemic lingering and the recent rise and spread of the Delta variant of the virus, Loring will not be exhibiting at the SCA Expo 2021. While we will miss […]
Virtual Roasting Assistant with Voice Control SANTA ROSA, California — April 1, 2021 — Loring Smart Roast today announced Yo Loring, an intelligent roasting assistant that responds to your voice. “Our Loring Control System combined with voice recognition is a revolution in roasting,” said Gordon Tredger, the Company’s President. “The ability to run your roaster […]
While COVID-19 has closed cafes around the world, roasteries are #stillroasting and delivering coffee beans to customer doorsteps. We want to see Loring roasters counted among them. Read the article from Sprudge, and fill out their form to get the word out to coffee drinkers around the world.
“The roastery uses a Loring S15, one of the most environmentally friendly machines on the market, burning approximately 80% less fuel than traditional methods. Kiss the Hippo is also in the process of being able to roast coffees carbon neutral by January 2020, which would make them the first specialty coffee company roasting carbon neutral […]
In his “wake up and smell the coffee” episode of the Theory of Everything podcast, host Benjamin Walker traces a cup of specialty coffee from a pour over in Paris to its origin at a coffee farm in Kenya. Featured heavily through much of the podcast are Loring roasters at three roasteries on two continents. […]
“Travis Spear has been roasting most of the company’s coffee for the past four years…He juggles two batches at a time using the company’s two Loring roasters. “While Coffee By Design has always followed a triple-bottom-line approach — measuring success in terms of the company’s social and environmental impacts as well as its economic growth […]
“In today’s specialty coffee world, the most common debris that finds its way into green coffee consists of small stones and small chunks of concrete that are close to the same size and color as a coffee bean. Small bits of wood and insects find their way into the bags as well, but these typically […]