This post on influencing the flavor profile of roast coffee has been reviewed by Patrick Maloney of Maloney Coffee Consulting for accuracy. At the end of the day, influencing the flavor profile of coffee during the roasting process involves much more than simply tossing the beans in a machine and hitting a button. Below, we […]
“It was a matter of seeing what our community wanted, what they enjoyed, to how far we could push that perception of coffee,” John says.
“It’s a fun thing to reimagine how you get to where you want to go,” he says. “It was very challenging and stressful at the beginning, especially when you’re trying to start a new business, but we grew and have grown to love it.”
SANTA ROSA, California – April 3, 2023 – This week, seasoned sales professional Scott Burchell will step into the role of Director of Sales & Marketing at Loring Smart Roast. Burchell offers decades of experience in sales and brand management with a history in the manufacturing sector. Burchell is known for his management at Butte […]
Reflecting on the Specialty Coffee Industry’s Covid Response It’s trade show season! This won’t be Loring’s first time back in the ring since the Before Times (we attended SCA Boston and WOC Milan in 2022), but 2023 feels different, somehow. The Covid-19 pandemic did a number on hundreds of businesses within the specialty coffee industry […]