May 13, 2024 – SANTA ROSA, CA – Loring Smart Roast, Inc. proudly welcomes Robert (Bob) Austin back to the role of President. Austin formerly served as President from December 2013 through December 2017 and was critical in Loring’s product development and early success. Austin returned to Loring in March 2023 as Chief Technology Officer/Director […]
Equator Coffees was an early adapter of Loring Smart Roast technology. Their roasting facility houses the fourth Loring K35 Kestrel ever built as well as a newer Loring Peregrine S70.
A guest post from Josie Coffee of NSW, Australia on their reasons for choosing to switch to Loring Smart Roast.
Em Herriott of We Are Here Coffee discusses community, queerness, and creating an inclusive business that can truly do some good in their immediate world.
Annie and Elliott Carter of BlackNerd Coffee discuss nerdiness, running a small family business, and coffee as self-care.
321 Coffee of Raleigh, NC champions accessibility in the coffee industry by employing over 50 adults with IDD at their coffee shops.
SANTA ROSA, California – June 14, 2023 – Loring Smart Roast, Inc. welcomes experienced business leader Abbie Walther as the company’s new President. Chief Executive Officer Ed Barr had this to say of Walther: “Abbie’s experience will be central to guiding Loring Smart Roast forward through several product developments and new technology innovations currently being […]
Influencing the flavor profile of coffee during the roasting process involves much more than simply tossing the beans in a machine and hitting a button. Below, we take a dive into all the factors that go into influencing the flavor of each individual coffee.
“It was a matter of seeing what our community wanted, what they enjoyed, to how far we could push that perception of coffee,” John says.
“It’s a fun thing to reimagine how you get to where you want to go,” he says. “It was very challenging and stressful at the beginning, especially when you’re trying to start a new business, but we grew and have grown to love it.”