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  • Our Story
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Blog

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Interview with Harry Hutchins of Alma Coffee: Business Advice, Choosing a Roaster, and Staying Prepared.

October 22, 2021customers, education, roasting

How did you go about deciding your brand look, feel, and design? For my wife and I, our background is that we were two accountants, so that creative side really wasn’t the greatest for us. So we sat down with a local artist here just based out of Woodstock, Georgia, and told them our feelings […]

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PID Coffee Roaster Explained

July 1, 2021education

History of Coffee Roaster Temperature Control Controlling the temperature applied to coffee beans over time (the roast profile) was a manual process for many years after the introduction of commercial coffee roasting machines. Typically, a knob or lever was used to control the gas input, thereby adjusting the flame level and thus heat applied to […]

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Coffee Roasters’ Coloring Book

May 1, 2020Uncategorized

Sheltered in place with nothing to do? Home schooling your younglings? Dream of a purple Loring roaster? Sharpen your silver and brown crayons. We don’t care if you stay inside the lines. Just have fun. Download The Coffee Roasters’ Coloring Book. Print at home. Stay well.

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Spring Cleaning

April 13, 2020products, support

Here are some timely tips for how to clean and disinfect your Loring equipment. Everyone loves a spiffy roaster, and now’s a good time to reinforce good hygiene practices for all your equipment and operations. You can also download a PDF copy of these tips, including a handy checklist. Loring products are made with a […]

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Anchorhead Wins America’s Best Espresso

October 25, 2015awards, news

Congratulations to Anchorhead Coffee who won the America’s Best Espresso competition at Coffee Fest Portland. Beans crafted on a Loring S15 Falcon coffee roaster.

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Propeller Wins Roaster of the Year

October 20, 2015awards, news

Congratulations to Propeller Coffee Co. who won Roast Magazine’s 2016 Micro Roaster of the Year award using their Loring S35 Kestrel roaster. “We’re able to roast our high-density, high-elevation coffees like Kenyans and Ethiopians really, really effciently,” Founder Goeff Polci says. “These coffees take heat well, but can lose flavor in longer roasts. With the […]

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Reunion Island Wins Roaster of Year

October 17, 2014awards, news

Congratulations to Reunion Island Coffee Roasters who won Roast Magazine’s 2015 Macro Roaster of the Year award. Upon purchasing a Loring Smart Roaster in 2013, Reunion Island killed its old darling of a roast style. The company is offering more light roasts than ever, “allowing our coffees to speak for themselves and really shine,” says […]

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  • Why Convection Coffee Roasting Machines Produce Cleaner, More Consistent Roasts
    December 17, 2025
  • Best Coffee Roasting Equipment for Specialty Coffee: What Leading Roasteries Use and Why
    December 3, 2025
  • Customer Story: Driftaway Coffee Named 2026 Macro Roaster of the Year – And How Their Loring Helped Support Their Mission
    November 19, 2025
  • Maintenance, Cleaning & Safety Tips for Loring Commercial Coffee Roasters
    November 5, 2025
  • How a Smart Coffee Roaster Improves ROI for Your Business
    October 22, 2025

Loring Smart Roast, Inc

+1 707 526 7215

sales@loring.com

3200 Dutton Avenue, Suite 413

Santa Rosa, CA 95407

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