Loring Appoints New President


SANTA ROSA, California — February 7, 2018 — Loring announced today that Gordon Tredger has joined as President, to lead the next phase of the company’s evolution as it continues to grow as a global leader in coffee roasting equipment and software. Gordon brings a wealth of experience, with over 30 years in finance, operations and general management.

“In his past experiences, Tredger has built an impressive track record of strategic, operational and commercial accomplishments,” said Carl Finwall, Chairman of the Board.  “The Board unanimously agrees that his proven leadership experience, coupled with his strategic thinking and proven ability to deliver results, make him the right person to execute Loring’s strategic priorities and drive sustainable growth.”

Originally from Toronto, Ontario (Canada), Gordon earned a Bachelor of Arts degree in Commerce and Economics from the University of Toronto.  He then began his career in the Finance group at Motorola Canada.  He went on to hold roles such as Director of Finance and Vice President of Operations with Photovac Incorporated (Toronto), General Manager at Perkin-Elmer (Wilton, CT), Vice President of Instruments & Integration at Argonaut Technologies (Redwood City, CA), Vice President of Analytical Instruments at Varian, Inc. and President of Solar Energy at Advanced Energy Industries, Inc.

“Loring’s innovative products, customer service and support are unmatched in the specialty coffee industry, so I am honored to have been chosen to the lead next chapter of the company’s growth,” said Gordon. “I am excited to be surrounded by a team of enthusiastic, talented employees, who provide our customers with clever solutions to overcome challenges associated with the coffee roasting process.”

Gordon will oversee all aspects of the company, which develops, manufactures and markets some of the most technologically advanced products in the coffee industry.

About Loring Smart Roast

Located in Santa Rosa, California, Loring designs and manufactures innovative coffee roasting solutions, offering consistent roasts, lower emissions and the lowest operating costs compared to conventional roasters. For more information, visit www.loring.com.

Press Contact



Hana DeVore
Loring Smart Roast, Inc.
(707)526-7215 ext. 220