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Blog

How to Transition from Traditional Drum Roasters to Convection Roasters

September 24, 2025education, roasting

For decades, drum roasters were the industry standard. But as specialty coffee has grown, many roasteries have found that drum roasters struggle to deliver the consistency, efficiency, and sustainability they need. That’s where convection roasting comes in. If you’re considering making the switch, here’s what you need to know about transitioning from traditional drum roasters […]

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What Is a Roastery Machine and How Does It Transform Specialty Coffee?

September 10, 2025education, products

When you walk into a specialty coffee roastery, the centerpiece is almost always the roasting machine. But what exactly is a roastery machine, and why does the choice of equipment matter so much for quality and business success? At Loring, we believe the right roasting technology can transform how specialty coffee is produced, scaling craft […]

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Loring Case Study: Equator Coffees

December 11, 2023customers, education, roasting, white paper

Equator Coffees was an early adapter of Loring Smart Roast technology. Their roasting facility houses the fourth Loring K35 Kestrel ever built as well as a newer Loring Peregrine S70.

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Guest Post: Explaining the Loring from Josie Coffee

November 2, 2023customers, education, roasting

A guest post from Josie Coffee of NSW, Australia on their reasons for choosing to switch to Loring Smart Roast.

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We Are Here Coffee on Inclusivity, Community, and Good Business

October 6, 2023customers, education, roasting

Em Herriott of We Are Here Coffee discusses community, queerness, and creating an inclusive business that can truly do some good in their immediate world.

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BlackNerd Coffee on Coffee as Self-Care

September 26, 2023customers, roasting

Annie and Elliott Carter of BlackNerd Coffee discuss nerdiness, running a small family business, and coffee as self-care.

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321 Coffee on Championing Accessibility in the Coffee Industry

July 13, 2023customers, education, roasting

321 Coffee of Raleigh, NC champions accessibility in the coffee industry by employing over 50 adults with IDD at their coffee shops.

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How to Influence the Flavor Profile of Coffee During Roasting

May 30, 2023education, loring lab, roasting

Influencing the flavor profile of coffee during the roasting process involves much more than simply tossing the beans in a machine and hitting a button. Below, we take a dive into all the factors that go into influencing the flavor of each individual coffee.

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Dose Coffee Revelstoke on Art, Community, and Culture

May 8, 2023customers, roasting

“It was a matter of seeing what our community wanted, what they enjoyed, to how far we could push that perception of coffee,” John says.

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Naysayer on How to Start a Coffee Roasting Business

April 12, 2023customers, education, roasting

“It’s a fun thing to reimagine how you get to where you want to go,” he says. “It was very challenging and stressful at the beginning, especially when you’re trying to start a new business, but we grew and have grown to love it.”

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  • Coffee Roaster Manufacturers Checklist: 10 Questions to Ask Before You Invest
    February 25, 2026
  • Choosing the Right Roasting Machine for Your First Roastery
    February 11, 2026
  • Automatic Coffee Bean Roaster Features That Matter Most as You Scale
    January 28, 2026
  • Why Convection Coffee Roasting Machines Are Redefining Flavor and Efficiency
    January 14, 2026
  • Why Convection Coffee Roasting Machines Produce Cleaner, More Consistent Roasts
    December 17, 2025

Loring Smart Roast, Inc

+1 707 526 7215

sales@loring.com

3200 Dutton Avenue, Suite 413

Santa Rosa, CA 95407

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