Loring Appoints New Director of Engineering




SANTA ROSA, California — August 28, 2017 — Loring announced today that Henry Perez has joined the company as Director of Engineering, to further develop their growing product line of state-of-the-art commercial coffee roasters, accessories and software. He brings a wealth of experience, with over 30 years in both engineering and management.


“We’re thrilled to have Henry here,” said President & CEO Robert Austin. “He is a terrific addition to the team. His experience in both the design and manufacturing engineering functions are a perfect fit for our growing company.”


Originally from El Centro, California, Henry earned a BSME degree from Cal Poly and MSME from UC Berkeley. He then began his career at IBM, performing computer simulations and designing hard disk drives. He went on to hold roles such as Engineering Manager at General Dynamics, Director of Technology at the EcoGreen Group, Director of Manufacturing Engineering at Western Digital, Director of Engineering at Seagate Technology and Operating Manager at Agilent Technologies.


Henry will oversee both the design and manufacturing engineering teams, who are working on some of the most technologically advanced products in the coffee industry. This new role will provide the direction and support to bring Loring’s cutting-edge concepts to market.


About Loring Smart Roast

Located in Santa Rosa, California, Loring Smart Roast designs and manufactures the most innovative coffee roasting solutions in the world, along with destoners, bean carts, and custom roaster accessories. For more information, visit www.loring.com.



Press Contact

Hana DeVore
Loring Smart Roast, Inc.
(707) 526-7215 ext. 220