There is a common misconception about automation in coffee roasting: as machines become smarter, people become less important. At Loring, we see the future differently. The opportunity is not to ask the machine to make more of the decisions that define great coffee. It is to give the roaster greater control over those decisions while […]
Growth changes the questions a roastery has to answer. In the beginning, production may revolve around one roaster, a manageable number of coffees and a small team that communicates constantly. The person developing the profiles may also be the person roasting the production batches, cupping the coffee and working directly with customers. Knowledge moves easily […]
There is a difference between repeating a roast and repeating a result. Anyone who has spent enough time behind a coffee roasting machine knows that using the same coffee, following the same profile and aiming for the same endpoint does not automatically guarantee the same cup. Consistency is created through a system of decisions and […]