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  • Roasters
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Blog

×Category: education

Robbie Roberts on Being in the Industry, Roaster Mistakes, and Current Coffee Favorites

February 24, 2022education, roasting

Robbie Roberts began roasting coffee in 1991.  He founded the coffee company that became Joe Van Gogh, Inc., in 1994 and bought his first Loring ten years later. Joe Van Gogh roasts its coffee and runs its business from Hillsborough, NC, and it operates cafes in Durham and Chapel Hill, NC. Roberts lives in Chapel […]

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Michael de Renouard’s Advice on being a Successful Coffee Roaster

February 10, 2022education, roasting

Michael de Renouard is a certified Loring Roast Master, SCA Authorized trainer, and roasting consultant. He has been roasting with a Loring since 2011 at Solberg & Hansen in Oslo and has gained a tremendous amount of experience as a coffee industry professional since he started roasting in 2006. Michael hosts roasting workshops in Europe […]

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Interview with Harry Hutchins of Alma Coffee: Business Advice, Choosing a Roaster, and Staying Prepared.

October 22, 2021customers, education, roasting

How did you go about deciding your brand look, feel, and design? For my wife and I, our background is that we were two accountants, so that creative side really wasn’t the greatest for us. So we sat down with a local artist here just based out of Woodstock, Georgia, and told them our feelings […]

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PID Coffee Roaster Explained

July 1, 2021education

History of Coffee Roaster Temperature Control Controlling the temperature applied to coffee beans over time (the roast profile) was a manual process for many years after the introduction of commercial coffee roasting machines. Typically, a knob or lever was used to control the gas input, thereby adjusting the flame level and thus heat applied to […]

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  • «
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  • How Modern Coffee Roasting Machines Improve Consistency, Efficiency, and Flavor
    May 20, 2026
  • What to Look for in a Coffee Roaster Manufacturer as Your Business Grows
    May 6, 2026
  • How the Right Coffee Roasting Machine Helps Roasteries Scale: The 321 Coffee Story
    April 22, 2026
  • When Is It Time to Upgrade Your Coffee Roasting Machine?
    April 8, 2026
  • Building a Sustainable Roastery: How Smart Roasting Technology Reduces Energy Use
    March 25, 2026

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Santa Rosa, CA 95407

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