May 13, 2024 – SANTA ROSA, CA – Loring Smart Roast, Inc. proudly welcomes Robert (Bob) Austin back to the role of President. Austin formerly served as President from December 2013 through December 2017 and was critical in Loring’s product development and early success. Austin returned to Loring in March 2023 as Chief Technology Officer/Director […]
SANTA ROSA, California – June 14, 2023 – Loring Smart Roast, Inc. welcomes experienced business leader Abbie Walther as the company’s new President. Chief Executive Officer Ed Barr had this to say of Walther: “Abbie’s experience will be central to guiding Loring Smart Roast forward through several product developments and new technology innovations currently being […]
SANTA ROSA, California – April 3, 2023 – This week, seasoned sales professional Scott Burchell will step into the role of Director of Sales & Marketing at Loring Smart Roast. Burchell offers decades of experience in sales and brand management with a history in the manufacturing sector. Burchell is known for his management at Butte […]
Virtual Roasting Assistant with Voice Control SANTA ROSA, California — April 1, 2021 — Loring Smart Roast today announced Yo Loring, an intelligent roasting assistant that responds to your voice. “Our Loring Control System combined with voice recognition is a revolution in roasting,” said Gordon Tredger, the Company’s President. “The ability to run your roaster […]
FOR IMMEDIATE RELEASE Loring Announces Roast Architect Precise Profile Design, Improved Reporting, and Real-time Diagnostics SANTA ROSA, California — June 13, 2018 — Loring Smart Roast today introduced Roast Architect™, a Windows-based application that allows Loring roaster owners to design and edit roast profiles on their computer. It also enables the display of post-roast data […]
SANTA ROSA, California — April 12, 2018 — Loring Smart Roast today introduced a series of enhancements to its commercial coffee roasters, which now come standard on the S15 Falcon™, S35 Kestrel™ and S70 Peregrine™ models. The updates are the latest example of Loring gathering customer feedback to drive engineering developments and provide greater value […]