Loring Announces New Leadership in Marketing and Sales


Loring Hires Dennis Vogel as Director of Marketing and Sales

SANTA ROSA, CA — August 18, 2015 — Loring Smart Roast announced that Dennis Vogel has joined Loring’s management team as Director of Marketing and Sales, reporting to CEO Robert Austin. Vogel will lead the strategic direction, expansion and operation of product management and customer care, in addition to Loring’s marketing and sales initiatives.

“We conducted an exhaustive search for someone who would further strengthen our management team’s breadth of talent and background,” said Robert Austin, Loring’s President and CEO. “Dennis shares our values and our focus on innovation, and he places the same strong emphasis as we do on the customer experience. He has a proven track record that will be extremely valuable as Loring continues to grow around the world.”

“I am honored to join Loring in this newly created position, and look forward to working with the talented and dedicated team they have built,” said Vogel. “I admire the innovation and impact that Loring products are having on the specialty coffee industry, and hope I can help contribute to the company’s continued success and leadership.”

Vogel brings 20 years of combined experience in marketing, product management, and branding. He has previously held management roles at industry-leading companies including Cisco Systems and Linksys, as well as successful startup Zep Solar. Vogel earned a bachelor of science degree in marketing from Missouri State University.

About Loring Smart Roast
Loring has revolutionized the coffee roasting industry with its innovative design and manufacture of their designs and manufactures.

To learn more about Loring, its team, or its continued growth please contact:
Loring Smart Roast, Inc.
3200 Dutton Ave, Suite 413
Santa Rosa, CA 95407