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Blog

×Category: roasting

Robbie Roberts on Being in the Industry, Roaster Mistakes, and Current Coffee Favorites

February 24, 2022education, roasting

Robbie Roberts began roasting coffee in 1991.  He founded the coffee company that became Joe Van Gogh, Inc., in 1994 and bought his first Loring ten years later. Joe Van Gogh roasts its coffee and runs its business from Hillsborough, NC, and it operates cafes in Durham and Chapel Hill, NC. Roberts lives in Chapel […]

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Michael de Renouard’s Advice on being a Successful Coffee Roaster

February 10, 2022education, roasting

Michael de Renouard is a certified Loring Roast Master, SCA Authorized trainer, and roasting consultant. He has been roasting with a Loring since 2011 at Solberg & Hansen in Oslo and has gained a tremendous amount of experience as a coffee industry professional since he started roasting in 2006. Michael hosts roasting workshops in Europe […]

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Roaster of the Month: Kat Melheim

January 11, 2022roasting

Kat Melheim is a roaster, barista, writer, artist, and all-around coffee person. She has been roasting for five years but has been involved in the coffee industry for eight. Kat was born and raised in Minnesota, and got her start in coffee in Colorado, and just recently moved to North Carolina. She has been working […]

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Roaster of the Month: Gabriel Carol of PAGA Microroastery

December 10, 2021roasting

This month we spoke with Gabriel Carol from PAGA Microroastery located in Bangkok, Thailand. Gabriel is from Giurgiu, Romania and has been in the coffee industry since 2012. He is 29 years old and the owner and head roaster of the beautiful PAGA Microroastery, where he works full-time. He has won the Romania Brewers Cup […]

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Interview with Harry Hutchins of Alma Coffee: Business Advice, Choosing a Roaster, and Staying Prepared.

October 22, 2021customers, education, roasting

How did you go about deciding your brand look, feel, and design? For my wife and I, our background is that we were two accountants, so that creative side really wasn’t the greatest for us. So we sat down with a local artist here just based out of Woodstock, Georgia, and told them our feelings […]

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  • Customer Story: Driftaway Coffee Named 2026 Macro Roaster of the Year – And How Their Loring Helped Support Their Mission
    November 19, 2025
  • Maintenance, Cleaning & Safety Tips for Loring Commercial Coffee Roasters
    November 5, 2025
  • How a Smart Coffee Roaster Improves ROI for Your Business
    October 22, 2025
  • What to Look for in a Quality Coffee Roaster: How to Choose the Right Partner for Your Business
    October 8, 2025
  • How to Transition from Traditional Drum Roasters to Convection Roasters
    September 24, 2025

Loring Smart Roast, Inc

+1 707 526 7215

sales@loring.com

3200 Dutton Avenue, Suite 413

Santa Rosa, CA 95407

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