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Blog

×Category: roasting

Rumble Coffee and the Ethics of Increasing Coffee Prices

May 16, 2022customers, education, roasting

COVID had quite the impact on the cafes and roasterys in Melbourne, Australia. The longest shutdowns in the world were in Melbourne, and their central business district is still not completely open to full capacity. Rumble Coffee owners, Joe and Matt, have had to shift their coffee company in order to adapt to the pandemic […]

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Brand Collaborations, Cultivating Community, and Marketing Strategies with Hard Lines Coffee

April 22, 2022customers, education, roasting

From running clubs, brand collaborations, and donating to mental health charities, Hard Lines Coffee is cultivating a coffee centric community in Cardiff, Wales. Matt and Sophie have grown a fun, exciting, and instagramable brand since their early days of running an Aeropress bar six years ago. Their ability to harness social media to captivate their […]

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Areli of Little Waves Coffee on Operating an Inclusive Business with Integrity

March 31, 2022customers, education, roasting

In October 2021, Roast Magazine announced the winners of two of the most prestigious awards in the roasting industry: Macro Roaster of the Year, and Micro Roaster of the Year for 2022. For Macro Roaster of the year, Huckleberry Roasters was named winner. And for Micro Roaster of the Year, Little Waves Coffee Roasters took […]

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New Ground Coffee’s Goal to Empower the Formerly Incarcerated

March 24, 2022customers, education, roasting

Dickon and Joel had no idea that in just four years of starting their business, they would be nominated for “Best All-Round Specialty Coffee Roaster” at the London Coffee Festival. From avid home brewers to owners of New Ground Coffee, it has been a long and rewarding journey for Joel and Dickon. Joel and Dickon’s […]

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Shared Roasting on Customer Success, Brand Ethos, and Their Loring Roasters

March 10, 2022customers, education, roasting

Shared Roasting goes way beyond a space to lease coffee roasting equipment. Owners Jeff and Howard take a holistic approach to understanding the unique goals of every client in order to provide the support necessary for coffee businesses to succeed. The duo originally met over a decade ago in Hong Kong as co-workers at an […]

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Robbie Roberts on Being in the Industry, Roaster Mistakes, and Current Coffee Favorites

February 24, 2022education, roasting

Robbie Roberts began roasting coffee in 1991.  He founded the coffee company that became Joe Van Gogh, Inc., in 1994 and bought his first Loring ten years later. Joe Van Gogh roasts its coffee and runs its business from Hillsborough, NC, and it operates cafes in Durham and Chapel Hill, NC. Roberts lives in Chapel […]

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Michael de Renouard’s Advice on being a Successful Coffee Roaster

February 10, 2022education, roasting

Michael de Renouard is a certified Loring Roast Master, SCA Authorized trainer, and roasting consultant. He has been roasting with a Loring since 2011 at Solberg & Hansen in Oslo and has gained a tremendous amount of experience as a coffee industry professional since he started roasting in 2006. Michael hosts roasting workshops in Europe […]

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Roaster of the Month: Kat Melheim

January 11, 2022roasting

Kat Melheim is a roaster, barista, writer, artist, and all-around coffee person. She has been roasting for five years but has been involved in the coffee industry for eight. Kat was born and raised in Minnesota, and got her start in coffee in Colorado, and just recently moved to North Carolina. She has been working […]

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Roaster of the Month: Gabriel Carol of PAGA Microroastery

December 10, 2021roasting

This month we spoke with Gabriel Carol from PAGA Microroastery located in Bangkok, Thailand. Gabriel is from Giurgiu, Romania and has been in the coffee industry since 2012. He is 29 years old and the owner and head roaster of the beautiful PAGA Microroastery, where he works full-time. He has won the Romania Brewers Cup […]

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Interview with Harry Hutchins of Alma Coffee: Business Advice, Choosing a Roaster, and Staying Prepared.

October 22, 2021customers, education, roasting

How did you go about deciding your brand look, feel, and design? For my wife and I, our background is that we were two accountants, so that creative side really wasn’t the greatest for us. So we sat down with a local artist here just based out of Woodstock, Georgia, and told them our feelings […]

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  • Loring Case Study: Equator Coffees
    December 11, 2023
  • Guest Post: Explaining the Loring from Josie Coffee
    November 2, 2023
  • We Are Here Coffee on Inclusivity, Community, and Good Business
    October 6, 2023
  • BlackNerd Coffee on Coffee as Self-Care
    September 26, 2023
  • 321 Coffee on Championing Accessibility in the Coffee Industry
    July 13, 2023

Loring Smart Roast, Inc

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3200 Dutton Avenue, Suite 413

Santa Rosa, CA 95407

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