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Scott Burchell Joins Loring as Director of Sales & Marketing

April 3, 2023news, press releases

SANTA ROSA, California – April 3, 2023 – This week, seasoned sales professional Scott Burchell will step into the role of Director of Sales & Marketing at Loring Smart Roast. Burchell offers decades of experience in sales and brand management with a history in the manufacturing sector. Burchell is known for his management at Butte […]

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Where in the World is Loring in 2023?

March 23, 2023events, news

Reflecting on the Specialty Coffee Industry’s Covid Response It’s trade show season! This won’t be Loring’s first time back in the ring since the Before Times (we attended SCA Boston and WOC Milan in 2022), but 2023 feels different, somehow. The Covid-19 pandemic did a number on hundreds of businesses within the specialty coffee industry […]

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Sahra Nguyen and the Robusta Paradigm

June 17, 2022customers, education, roasting

Sahra Nguyen firmly believes that robusta is the future of coffee. Her Vietnamese coffee company, Nguyen Coffee Supply, has championed the robusta bean and educated American consumers about why they should pay more for a bean that’s been historically misunderstood and criticized. Sahra has worked hard to start a conversation about robusta and the misconceptions […]

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Cafe ZunZun on Growing their Sustainable Roastery

June 9, 2022customers, education, roasting

Cafe ZunZun started with humble beginnings selling coffee at the local farmers market in Cypress, Texas. The owners, Pascale and Joel knew they wanted to bring the slow-food lifestyle of their unique French and Cuban culture to their fast-paced American community. Their intention was to run an organic, sustainable, and environmentally friendly business and offer […]

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Rumble Coffee and the Ethics of Increasing Coffee Prices

May 16, 2022customers, education, roasting

COVID had quite the impact on the cafes and roasterys in Melbourne, Australia. The longest shutdowns in the world were in Melbourne, and their central business district is still not completely open to full capacity. Rumble Coffee owners, Joe and Matt, have had to shift their coffee company in order to adapt to the pandemic […]

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Brand Collaborations, Cultivating Community, and Marketing Strategies with Hard Lines Coffee

April 22, 2022customers, education, roasting

From running clubs, brand collaborations, and donating to mental health charities, Hard Lines Coffee is cultivating a coffee centric community in Cardiff, Wales. Matt and Sophie have grown a fun, exciting, and instagramable brand since their early days of running an Aeropress bar six years ago. Their ability to harness social media to captivate their […]

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Areli of Little Waves Coffee on Operating an Inclusive Business with Integrity

March 31, 2022customers, education, roasting

In October 2021, Roast Magazine announced the winners of two of the most prestigious awards in the roasting industry: Macro Roaster of the Year, and Micro Roaster of the Year for 2022. For Macro Roaster of the year, Huckleberry Roasters was named winner. And for Micro Roaster of the Year, Little Waves Coffee Roasters took […]

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New Ground Coffee’s Goal to Empower the Formerly Incarcerated

March 24, 2022customers, education, roasting

Dickon and Joel had no idea that in just four years of starting their business, they would be nominated for “Best All-Round Specialty Coffee Roaster” at the London Coffee Festival. From avid home brewers to owners of New Ground Coffee, it has been a long and rewarding journey for Joel and Dickon. Joel and Dickon’s […]

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Shared Roasting on Customer Success, Brand Ethos, and Their Loring Roasters

March 10, 2022customers, education, roasting

Shared Roasting goes way beyond a space to lease coffee roasting equipment. Owners Jeff and Howard take a holistic approach to understanding the unique goals of every client in order to provide the support necessary for coffee businesses to succeed. The duo originally met over a decade ago in Hong Kong as co-workers at an […]

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Robbie Roberts on Being in the Industry, Roaster Mistakes, and Current Coffee Favorites

February 24, 2022education, roasting

Robbie Roberts began roasting coffee in 1991.  He founded the coffee company that became Joe Van Gogh, Inc., in 1994 and bought his first Loring ten years later. Joe Van Gogh roasts its coffee and runs its business from Hillsborough, NC, and it operates cafes in Durham and Chapel Hill, NC. Roberts lives in Chapel […]

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  • Bob Austin Returns to Loring as President to Spearhead New Product Development
    May 13, 2024
  • Loring Case Study: Equator Coffees
    December 11, 2023
  • Guest Post: Explaining the Loring from Josie Coffee
    November 2, 2023
  • We Are Here Coffee on Inclusivity, Community, and Good Business
    October 6, 2023
  • BlackNerd Coffee on Coffee as Self-Care
    September 26, 2023

Loring Smart Roast, Inc

+1 707 526 7215

sales@loring.com

3200 Dutton Avenue, Suite 413

Santa Rosa, CA 95407

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