FOR IMMEDIATE RELEASE

Loring Smart Roast Introduces the S15 Falcon 15KG Roaster

Santa Rosa, CA — January 13, 2014 — Loring Smart Roast has announced the addition of their new S15 Falcon coffee roaster that will extend the range of their convection air roasters with paddle stirring into the quarter bag capacity, alongside the half bag Kestrel 35 kg and full bag Peregrine 70 kg roasters. The A15 Merlin 15 kg roaster is also available for those seeking an advanced fluid bed roaster.

Incorporating Loring’s proprietary Flavor-Lock Roast Process™ Technology, the Falcon roaster was designed to bring Loring’s unparalleled control and energy efficiency technology to artisan roasters who are most efficient with a lower capacity roaster.

The Falcon features the same-patented single smokeless roaster design; touch screen computer controls, programmable roast profiles, and high-speed cooling system as Loring’s award winning 35 kg and 70 kg roasters. The new Falcon continues Loring’s commitment to the environment with an estimated 80% reduction in energy usage compared to traditional roasters using conventional afterburners of the same capacity.

“With the Falcon roaster we wanted to take all of the unique features we pioneered with our larger roasters and scale it to meet the needs of smaller volume artisan coffee companies” says Mark Ludwig, Founder of Loring Smart Roast.

Previously, smaller volume roasters who desired a convection air roaster with paddle stirring had to choose between conventional roasters that relied on inefficient afterburners and limited control of the roast process. Loring’s goal with the Falcon was to offer these roasters a premium alternative to conventional roaster with the same cutting edge advancements found in Loring’s larger capacity roasters.

About Loring Smart Roast
California based Loring Smart Roast is pioneering in the coffee industry with the introduction of innovative commercial coffee roasting machinery that utilizes their patented Flavor-Lock Roast Process™ Technology and a sophisticated parametric profiling system that gives roastmasters the unmatched ability to extract the flavor they want in every bean they roast.

Roastmasters using Loring products can now consistently create great tasting coffee. Loring combined this advancement with dramatic fuel savings as a result of eliminating the need for an afterburner found on conventional roasting machines. This allows for an incredibly efficient roasting process as Loring roasters greatly reduce fuel consumption, CO2 emissions, and operating cost by up to 80% , allowing Loring to redefine coffee roasting worldwide.