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About Us


Coffee Roasting is both Science & Art--a good roastmaster follows the roast with great focusOur mission is to help our customers achieve coffee roasting perfection, reduce their costs, and help protect the environment. We make it our business to build innovative, fuel-efficient, elegantly crafted commercial coffee roasters while reducing overall costs of ownership.

Our success is being built upon a foundation of shared values - integrity, impeccable quality, environmental responsibility, and cost efficiency. Our vision is to be the customers' best choice in coffee roasting equipment and our customers look to us to provide clever and elegant solutions that address the inadequacies they have experienced with our competitors. We incorporate new technology, user-friendly components, advanced design and craftsmanship to create environmentally respectful, space conserving, low maintenance, competitively priced coffee roasters.


Mark Loring Ludwig - FounderLoring Founder Mark Loring Ludwig Developed the Patented Flavor-Lock Roast Process(tm) Technology

Mark’s innovative, original, and highly detailed designs are the heart and soul of the Loring brand.  His creativity has led to a series of international patents, and has brought this company to the attention of roastmasters worldwide.  His attention and careful consideration have poured forth over every aspect and detail of the designs to produce the most efficient, sustainable, low maintenance roasters you can own.  Our customers are winning a disproportionately high number of awards and producing some of the best-roasted coffee products in the world. Customer focus is a priority. "I strive to produce in our customers, in every aspect of our relationship with them, and with regard to the overall experience of our equipment, an upwelling of true joy!"

Mark draws on more than 30 years experience in the design and engineering of packaging and food processing machinery.  His entrepreneurial experience includes a coffee roasting company and a contract tea packaging business as well.  Originally responsible for all aspects of design and manufacturing, he is proud that this business has grown to the point it now supports a robust production facility and a crack engineering and sales team with products shipped to 20+ countries (and growing).

Bob Austin - President & CEOLoring CEO & President Robert W. Austin

With 40+ years of engineering, manufacturing, and marketing experience in industrial instrumentation and control products - Bob has recently joined Loring to consolidate the organization, and bring the new leadership that will continue to grow the company, and provide the quality products Loring has provided over the past 10 years.   Bob's experience with companies such as Hewlett Packard, Anritsu, and Dover Industries, plus his engineering education at Seattle University and Stanford University bring just the right balance of technical and business expertise to the company to build on the success that Mark and Scott have accomplished.

Scott Robinson - Director, Customer CareLoring Director of Customer Care Scott Robinson

Scott has more than 30 years experience building some of the finest pieces of equipment in the world for food processing and transportation. Under his leadership in Manufacturing, Loring has been able to consistently improve its quality and reduce its costs, enabling the company to deliver high performance products at attractive prices to a global market. Now dedicated & focused on Customer Care, Scott brings all his experience to expertly support customization requests, guide new roaster installations, and ensure all technical issues are resolved promptly.