Marketing Communications Manager

Summary

Loring Smart Roast is looking for a marketer who can help us effectively craft and deliver our message to specialty coffee roasting companies around the world. As the Marketing Communications Manager, you’ll have the exciting opportunity to own major marketing projects that stimulate awareness, convert leads, and directly contribute to the company’s growth. If you’re a creative thinker who takes initiative, wants to make an impact, and is willing to roll up your sleeves to get the job done, we’d love to hear from you.

Responsibilities

  • Lead generation and conversion
  • Trade show and event coordination
  • Social media engagement
  • Budget proposals and tracking
  • Development of collateral and sales enablement tools across mediums
  • Management of 3rd party contractors and production vendors
  • Brand awareness and protection
  • Advertising placement and measurement for digital and print
  • Email / Direct mail campaign development and execution

Required Skills & Experience

  • BA/BS in Marketing, Advertising, Communications, or related field
  • 3 – 5 years B2B marketing
  • Proficient with Microsoft Office applications (Word, Excel, PowerPoint)
  • Excellent communication skills: written, verbal, and visual
  • Adept at managing social media platforms and tools
  • Successful execution of global marketing programs
  • Email marketing tools (e.g. MailChimp)
  • KPI and performance metrics development and measurement
  • Attention to detail
  • Occasional travel

Desired

  • Desktop publishing with Adobe Creative Suite (InDesign, Photoshop, Illustrator)
  • CRM
  • CMS (e.g. WordPress)
  • Sales funnel process management
  • International experience and fluency in foreign language is a major plus
  • Knowledge of marketing analytics tools (e.g. AdWords, Google Analytics, etc.)
  • Online survey systems (e.g. SurveyMonkey)
  • SEO / SEM savvy
  • Marketing automation tools
  • Passionate about specialty coffee

Physical Activity and Demands

  • Able to sit for extended periods of time, walk, stand, climb, reach
  • Must be able to lift at least 20Ibs
  • Visual acuity, finger dexterity, color discernment
  • Must possess professional phone etiquette
  • Able to wear prescribed personal protective equipment and appropriate clothing
  • Occasionally work in conditions typical of a manufacturing environment, including noise, extreme temperatures and humidity, odors, dust, etc.
  • Effectively use a computer, monitor, keyboard, mouse, and commonly used software to complete necessary functions assigned

About Loring

Loring Smart Roast designs and manufactures the most advanced coffee roasters in the world. We are inspired by the idea that great coffee can be created with integrity and minimal impact to the environment. We work in small, focused teams that are flexible, efficient, and striving for excellence. Loring is privately owned, profitable, and growing. HQ is in Santa Rosa, California, the heart of Sonoma wine country. We are always looking for smart, collaborative, and energetic people to join our team.

Compensation

Loring Smart Roast offers our team members competitive salary, paid time off, health benefits, and retirement savings programs. We reward exceptional results with profit sharing.

Submit your resume, cover letter, and applicable writing samples, to:
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